Pineandlakes Echo Journal applies The Trust Project standards to increase news transparency

You deserve to know the news you’re reading is based on facts and ethical journalism. That’s why the Pineandlakes Echo Journal has joined The Trust Project, which aims to help newsrooms and journalists actively demonstrate credibility.


We know you rely on accurate information to make confident decisions for your life. But there is a lot of misinformation out there – some of it very convincing, which allows that misinformation to spread quickly.

That’s why the Pineandlakes Echo Journal has joined The Trust Project, which aims to help newsrooms and journalists actively demonstrate credibility. The project partners with newsrooms across the country to experiment with and implement a variety of trust-building strategies. This includes public-facing policies and clear labeling on opinion and sponsored content.

“Since we started as the Pine River Journal in 1935 and the Lake Country Echo in 1972, our focus has always been on providing the local news our communities want and trust," Editor Nancy Vogt said. "That mission never changed and has only continued since those two weekly newspapers combined to become the Pineandlakes Echo Journal in 2013.

"Our work with The Trust Project makes it easier for you to identify what you are reading while understanding our news reporting policies. It allows you to know your local journalists and connects with us when you see an error or have a question,” Vogt said.

The project uses its eight trust indicators as a framework. These indicators are a collaborative, journalism-generated standard that help both readers and search engines assess the authority and integrity of news. They were developed from user-centered research and adopted by all program participants.


The eight trust indicators are: Best practices; author/reporter expertise; type of work labels; citations and references; methods; local sourcing; diverse voices; and actionable feedback. More information can be found here.

“We proudly welcome the Pineandlakes Echo Journal into the global Trust Project. Their commitment to accuracy, inclusion, impartiality and accountability underscores journalism’s vital role in every community - and throughout democracy,” said Sally Lehrman, founder and chief executive of the Trust Project. “Together, the Trust Project Network amplifies integrity-based journalism and slows the spread of false and misleading claims around the world.”

To learn more about The Trust Project and the eight trust indicators, visit .

Our newsroom occasionally reports stories under a byline of "Pineandlakes Echo Journal." Often, the "Pineandlakes Echo Journal" byline is used when rewriting basic news briefs that originate from official sources, such as a city press release about a road closure, and which require little or no reporting. At times, this byline is used when a news story includes numerous authors or when the story is formed by aggregating previously reported news from various sources. If outside sources are used, it is noted within the story.

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