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New Pequot Lakes shop full of decor, will always feature something new

Northern Edge Decor in the former Celtic Cottage building seeks to offer decorations that fit the local aesthetic

New store owner
Amy Larson, of Northern Edge Decor of Pequot Lakes, opened her shop's doors in May 2022. She intends to stick out by ensuring her customers aren't always seeing the same old, same old.
Travis Grimler / Echo Journal
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PEQUOT LAKES — While there's something to be said about knowing what you will find when you walk into a store, business owner Amy Larson knows variety is what will keep customers coming back.

"I don't necessarily carry the same thing all the time," Larson said. "I'm constantly switching things out and getting new and fresh stuff and up to date stuff. I do that a lot. Some things I carry that are very popular, like some of my signs that people find funny, but I do try to change out a lot of stuff."

Larson is the owner of Northern Edge Decor, a shop on Main Street in Pequot Lakes, where The Celtic Cottage stood for 25 years. Larson closed on the shop in February and opened in May.

Owner Susan McGuire-Hardy is ready to have summers off.

She was partly inspired when she and her husband finished decorating their own home in Crosslake.

"I've always loved decorating," Larson said. 'I used to do a lot of door hangers myself and made signs and stuff like that at home, just for fun. But we just built a house and decorated with all kinds of stuff. Everybody who came in there said it could be in a magazine. I don't know, I guess with all of those compliments I just kind of decided it was time."

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The shop is full of decor that could fit in virtually any home or cabin in the lakes area. There are decorative boxes, seasonal candles and shelves, witty wall signs, rustic fabrics, as well as a small selection of dry foods like beer bread mix.

"I tried to do more rustic cabin feels because of the cabins around the area," Larson said. "I have nautical items. We carry some Bohemian chic items. I tried to do a bit of everything. I'm getting into more farmhouse style too."

Larson is currently the only employee. She hopes to grow to the point where she can hire.

110722-amy-larson-close-up.jpg
Amy Larson, of Northern Edge Decor of Pequot Lakes, opened her shop's doors in May 2022.
Travis G. Grimler / Echo Journal

"I'm starting up online," Larson said. "If it gets busier with my online store I'm hoping to be able to hire more help. Right now it's just me, especially now that it's not summer and it's slowed down a bit."

She hopes to stay open for winter, though she said a lot of local business owners have warned that January and February can get very slow. She hopes her online sales will supplement the physical store, especially during those months.

For the time being her store is open from 11 a.m. to 4 p.m. Tuesdays through Fridays and 10 a.m. to 4 p.m. Saturdays. The store is closed Sundays and Mondays.

Travis Grimler is a staff writer for the Pineandlakes Echo Journal weekly newspaper in Pequot Lakes/Pine River. He may be reached at 218-855-5853 or travis.grimler@pineandlakes.com.

Travis Grimler began work at the Echo Journal Jan. 2 of 2013 while the publication was still split in two as the Pine River Journal and Lake Country Echo. He is a full time reporter/photographer/videographer for the paper and operates primarily out of the northern stretch of the coverage area (Hackensack to Jenkins).
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