As part of an upcoming change at the Brainerd Dispatch, the Pineandlakes Echo Journal weekly newspaper will be delivered one day earlier - on Wednesdays - starting July 15. The Echoland-Piper Shopper will continue to be delivered Fridays.
This comes as the Brainerd Dispatch shifts from a six-day print newspaper schedule to two print edition days per week, also starting July 15.
The Dispatch will continue producing news and advertising editions six days per week, but with a new format. The Dispatch will publish a midweek print edition Wednesdays and a weekend print edition delivered Saturdays, and will create e-edition newspapers Mondays, Tuesdays, Thursdays and Fridays. The first day without a Dispatch print edition will be Thursday, July 16.
Forum Communications, the parent company for the Echo Journal weekly newspaper and the Dispatch, recently announced a reduction in publication days for other newspapers in the company - including Fargo, North Dakota; Duluth; and Willmar. Reducing print publishing dates is an industry trend that is accelerated due to the COVID-19 pandemic.
“It’s a big adjustment for our longtime newspaper readers, but reducing the printing days for our newspapers is a sign of the changing times,” said Dispatch and Echo Journal Publisher Pete Mohs. “Personally, I have been reading a daily newspaper for almost 50 years. It’s my routine every morning before work, but now I will read those pages on my iPad or computer four days a week.”
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This is a big change not only for the Dispatch staff, but for the community since the Dispatch has been a daily printed newspaper since 1883.
Matt Erickson, Dispatch editor, stressed a reduction in print days will not mean a reduction in the news the newspaper covers. Reporters and photographers will still be working seven days a week, delivering stories, photos and videos for the website and e-edition.
“Our news and sports staff remain as committed as ever to reporting the news and informing the residents of the Brainerd lakes area of what’s happening in their communities,” Erickson said. “The readers of our printed newspaper are very loyal and faithful readers. I would ask that they stay with us as we’ll still be prioritizing the news that matters to them, just in a different way.”
The new Wednesday and Saturday print editions will be filled with all the news, features, sports and advertising that print readers value.
Mohs added the Dispatch staff will support customers making the transition to the digital version of the Dispatch.
“Our circulation team does a great job with customer service, and explaining the details of our digital edition,” he said. “We want to help with this transition. It’s critical that we continue covering the local news six days a week between our print and digital editions.”
Readers are encouraged to create a Brainerd Dispatch or Echo Journal account, and activate the digital account that comes with their print subscription. Do so by going to brainerddispatch.com/activate or pineandlakes.com/activate. Once activated, members can pull up the e-paper pages in a similar format to the newsprint editions.
The Dispatch/Echo Journal staff is happy to help with this service. The circulation department is available to answer questions. Call 218-855-5897 or email memberservices@brainerddispatch.com.
