Lake Country Faces: There's a new concierge in town - Yerbich to bring new business to Crosslake


Whether it's in Seattle, Bemidji or Crosslake, Diana Yerbich can be found working in the service industry.

"I like working with people, and I'm a service-type person," the new Crosslake resident said.

Yerbich, who grew up in Bemidji, moved to the lakes area in April after six years in Seattle. With all of her service background at places like resorts and an assisted living facility, she plans to bring something unique to the Crosslake area - a personal concierge business.

"It's not a business around here," she said of her idea, adding that people she's talked to in the area have been intrigued.

After recently getting business cards and flyers made, Yerbich is ready to start advertising her business, which will especially cater to elderly people, cabin owners and real estate companies.

For her elderly clients, Yerbich is willing to do meal prep, light housekeeping, laundry, organizing, shopping and picking up medications and mail.

"Any task that they either struggle to do or they want done," she said.

For real estate companies, she will offer to clean or prep homes to get them ready to sell or for new owners to move in.

She wants to make vacations more hassle-free for cabin owners by offering shopping services, meal prep and whatever they need to get their cabins ready for use.

"I want them to be able to walk into their cabin and start their vacation," she said, adding that she'll leave a little personal touch as well. "When I'm done doing the cabin prep, one of my personal things I want to do is to be able to put flowers and a business card on a table just as an extra thank you from me."

Crosslake will be Yerbich's primary target location to start, but as her business grows, she hopes to hire at least two additional employees and may branch out to other surrounding communities.

While she works to get her concierge business up and running, Yerbich occupies her time with part-time work at Judy's House of Gifts and Pine Terrace Resort in Crosslake. She is getting acquainted with her new city and its residents through her work and attending various community events.

The move brought her closer to family, as she has a brother and sister-in-law in Crosslake and children in Bemidji and Fargo.

"I love Crosslake. I just think it's so gorgeous here - so much positive energy," she said. "People are so nice."

Yerbich hopes some of those nice people she has met will help make her business successful, and she wants community members to know that she isn't new to the hospitality and service industry. She owned a business called Royalty Cleaning Services in Bemidji and ran a concierge-type business in Seattle as well.

"I've had many years of experience," she said. "And I'm a very detail-oriented person. I've never had anyone complain."