Emily Cooperative Telephone Company and Crosslake Communications to become Tremolo Communications
Company rebrands amid changing industry.
EMILY — Emily Cooperative Telephone Company and Crosslake Communications announced they will operate as Tremolo Communications, powered by ECTC, by the end of 2022.
ECTC and Crosslake Communications offer high-speed internet, cable TV, local telephone, managed IT and computer repair services. For more than 50 years, ECTC has provided communications services to the areas of Emily, Fifty Lakes, Little Pine and Fairfield townships, also serving parts of Aitkin County.
Crosslake Communications is owned by Tri-Co Technologies, LLC, a partnership of three Minnesota-based telecommunications companies; BEVCOMM, headquartered in Blue Earth; West Central Telephone Association, headquartered in Sebeka; and Emily Cooperative Telephone Company, of Emily.
Josh Netland, CEO/general manager of ECTC and president of Tri-Co Technologies, LLC, said in a news release: “The ECTC board of directors and management have had numerous discussions that date back to 2015 regarding updating the co-op’s name as the industry has transitioned from providers of telephone service to providing internet and communications services.”
Netland added: "Bringing Crosslake Communications under Tremolo Communications adds consistency to our companies, streamlines operations and reduces customer confusion. … Both, Emily Cooperative Telephone Company and Tri-Co Technologies, LLC will remain parent companies but will do business as Tremolo Communications. We’re excited about the new look.”
In the coming months, customers may see the updated name and logo appear on the company website, service vehicles and signs, and employees using the new name when calling business offices. Although the name is changing to Tremolo Communications, service, people and values will remain unchanged.