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Crosslake Ace receives award

Ace Hardware Corp. recently recognized the Crosslake Ace Hardware store with a 2013 “Coolest Hardware Store” award. Of 4,700 locally owned and operated Ace Hardware stores worldwide, Crosslake Ace Hardware is one of just six stores honored with this year’s award.

“The team at Crosslake Ace Hardware is delighted to receive this tremendous recognition,” said Dan Soller, Crosslake store owner. “Our dedicated team listens to what our customers need and takes pride in offering the very best in customer service each and every day; from our loyal resident shoppers to our returning seasonal guests — it’s like a big family.”

Crosslake Ace Hardware offers more than the average hardware store — and that is immediately evident by the 25-foot Ace hammer that stands outside the store, made out of a tree. The inside includes a “man cave” that features top power equipment brands. The 25,000-square-foot store also has a fully stocked appliance room with a working kitchen shaped like a Chris-Craft boat.

In total, the store carries more than 70,000 different products. Nearly one-third of the entire store’s product selection is unique to the store’s region, specifically catering to area residents and vacationing guests.

“We like to think our female customer loves to shop our store just as much as our male customers,” Soller said. Crosslake Ace Hardware carries a wide range of clothing.

Service and expertise are also important to the team at Crosslake Ace Hardware. Owners Dan and Beatty Soller said they ensure that every specialty department is staffed by an equally knowledgeable expert in the field. Several times per year Crosslake Ace Hardware brings in a professional chef for special customer appreciation events.

“Having the right person to help our customers with plumbing or an electrical project, as well as choosing the right paint or appliance is crucial,” said Soller. “We have the know-how in those areas to get it done right the first time. It is truly a ‘team’ effort and without our employees we would not have won this award.”

Award recipients will celebrate their recognition as a “Coolest Hardware Store” at Ace’s Platinum Conference in Las Vegas, a three-day retail symposium.

Denton (Denny) Newman Jr.
I've worked at the Brainerd Dispatch with various duties since Dec. 7, 1983. Starting off as an Ad Designer and currently Director of Audience Development. The Dispatch has been an interesting and challenging place to work. I'm fortunate to have made many friends, both co-workers and customers.
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