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Tourism impacts economy

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About 35 people attended the Cass County Economic Development Corp. Breakfast Get Together on June 18 at the Northern Lights Convention Center in Walker, where keynote speaker Carol Altepeter, regional manager at Explore Minnesota Tourism, presented statistics on “How Tourism Impacts Our Economy.”

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Altepeter reported that sales at leisure and hospitality businesses grew 47 percent — $2.8 billion — from 2000 to 2011. There were 1,849 jobs in the leisure and hospitality industry in Cass County in 2011, she said.

Cass County has the highest number of tourism related jobs than any other county in northwest Minnesota. Jobs in tourism have increased during 2011 and 2012 in Minnesota, following three consecutive years of job losses.

Local business leaders Larry Jacobson of Hiawatha Beach Resort, Larry Gavin of The Anchorage Inn Restaurant, and Skip Duchesneau, bike trail supporter, shared how tourism affects their business. They suggested being creative and partnering with others. Gavin mentioned how they started “On the Lake Bocce Ball Tournaments” to bring people in during the winter months.

One participant pointed out that snowmobile users and ATV users actually spend the most per trip in local communities. ATV users typically spend $28.11 per trip and snowmobilers spent $42.24 per trip, as compared with $7.68 per trip that bicyclists spend when traveling within 30 miles.

“The thing about bikes is they have seven to eight months for a season, versus maybe four with snowmobiles; a ... reliable base,” EDC member Dave Johnson said in response to biking and trail use debate.

“We need a diversity of groups to use our trails, which makes each trail investment dollar more worthwhile,” said Gail Leverson, EDC executive director.

Dave Holk, EDC president, thanked the participants for attending and reminded all that the EDC thrives on local business participation — through becoming EDC members and sending businesses our way for assistance.

Anyone interested in developing a business to support tourism in Cass County can call the EDC at 218-947-7522 for technical assistance.

The Cass County EDC is a local non-profit corporation with the mission to “Improve the business environment of Cass County by encouraging a strong, diverse, and sustainable economy, and to build better relationships between business, government agencies, and local communities.”

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Denton (Denny) Newman Jr.
I've worked at the Brainerd Dispatch with various duties since Dec. 7, 1983. Starting off as an Ad Designer and currently Director of Audience Development. The Dispatch has been an interesting and challenging place to work. I'm fortunate to have made many friends, both co-workers and customers.
(218) 855-5889
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