Jewelry journey leads to conservation effort
Holly Ulm, of Merrifield, along with partner Greg Sisco, have created a business of taking the fragile wings of dead butterflies and turning them into strong, wearable jewelry.
Now, they take 10 percent of all the sales from the Nisswa business, called Isms, and put it into a butterfly conservation fund.
Ulm knew when she started the business what she wanted her jewelry to look like, but getting there was a whole other story.
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